Understand the outcomes of your marketing spend with Planful’s marketing performance management software. Get everything you need to make strategic marketing decisions in real-time.
Planful’s marketing solution, formerly known as Plannuh, enables you to measure your marketing at every level of your plan for full visibility and team efficiency. Want to protect your budget? Build, measure, execute and improve with clarity using Planful for Marketing.
Create your plan, apply a budget, and choose the metrics to track.
Run your campaigns, manage expenses better, and collaborate across teams.
Enhance and improve the performance of your marketing plan, budget, and campaigns.
Set new goals, easily add or subtract campaigns, and quickly reallocate marketing budgets.
Uniquely combine marketing campaigns with stated goals, performance metrics, and budget data to accurately calculate the true business value of your marketing at every level.
Validate the true business value of your marketing plan, forecast cost per outcome, ROI, profit, and LTV.
Automate expense management, accurately manage your marketing plan, and eliminate hours of manual effort each week.