Prove and Improve Your Marketing Performance
Understand the outcomes of your marketing spend with Planful’s marketing performance management software. Get everything you need to make strategic marketing decisions in real-time.
Prove and Improve Your Marketing Performance
1,500+ Customers Trust Planful's Marketing Planning Software
Built by CMOs to solve Marketing’s biggest problems
Planful’s marketing solution, formerly known as Plannuh, enables you to measure your marketing at every level of your plan for full visibility and team efficiency. Want to protect your budget? Build, measure, execute and improve with clarity using Planful for Marketing.
Planful for Marketing saves us 2-3 hours a week and ensures that 99% of our budget is optimized for performance."
Build
Create your plan, apply a budget, and choose the metrics to track.
Measure
Run your campaigns, manage expenses better, and collaborate across teams.
Execute
Enhance and improve the performance of your marketing plan, budget, and campaigns.
Improve
Set new goals, easily add or subtract campaigns, and quickly reallocate marketing budgets.
Identify and protect your most valuable marketing expenses
Uniquely combine marketing campaigns with stated goals, performance metrics, and budget data to accurately calculate the true business value of your marketing at every level.
Validate the true business value of your marketing plan, forecast cost per outcome, ROI, profit, and LTV.
Automate expense management, accurately manage your marketing plan, and eliminate hours of manual effort each week.