Prove and Improve Your Marketing Performance
Understand the outcomes of your marketing spend with Planful’s marketing performance management software. Get everything you need to make strategic marketing decisions in real-time.
Prove and Improve Your Marketing Performance
1,500+ Customers Trust Planful's Marketing Planning Software
Built by CMOs to solve Marketing’s biggest problems
Planful’s marketing solution, formerly known as Plannuh, enables you to measure your marketing at every level of your plan for full visibility and team efficiency. Want to protect your budget? Build, measure, execute and improve with clarity using Planful for Marketing.
Planful for Marketing saves us 2-3 hours a week and ensures that 99% of our budget is optimized for performance."
Build
Create your plan, apply a budget, and choose the metrics to track.
Measure
Run your campaigns, manage expenses better, and collaborate across teams.
Execute
Enhance and improve the performance of your marketing plan, budget, and campaigns.
Improve
Set new goals, easily add or subtract campaigns, and quickly reallocate marketing budgets.
Identify and protect your most valuable marketing expenses
Uniquely combine marketing campaigns with stated goals, performance metrics, and budget data to accurately calculate the true business value of your marketing at every level.
Validate the true business value of your marketing plan, forecast cost per outcome, ROI, profit, and LTV.
Automate expense management, accurately manage your marketing plan, and eliminate hours of manual effort each week.
Overcome uncertainty by proactively building flexible scenarios to quickly adjust your agile marketing plan and budget throughout the year as conditions change.
Marketing teams can collaborate on plans, campaigns, budget, and marketing performance metrics all in one place.
We don’t just understand marketers. We wrote the book on it.
Hear why Planful acquired Plannuh and created Planful for Marketing from Planful’s CMO Rowan Tonkin, along with Plannuh founders Scott Todaro and Peter Mahoney, on the Next CMO Podcast.
In this episode we talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.
The most complete marketing performance management solution
Accurately calculate your marketing down to every level–cost-per-outcome, return on investment, business value, and lifetime value.
I use Planful for Marketing because its not finance’s job to make me a better marketer – I need to know what’s making the most meaningful impact everyday not 60-90 days after the quarter.
Intuitive user experience
Simply create and manage strategic marketing plans, budgets, and expenses with ease and confidence.
Eliminate manual work from Marketing
Automate your budget imports, invoice entries, and expense reconciliations with automated expense management software.
Optimize Spend With Agile Marketing
Uncover unused marketing spend to maximize budget utilization and get better returns.
Fast Go-live for Immediate ROI
Dedicated customer support gets your plans and budgets into the marketing performance management system and trains your entire team to ensure success.
Build and Manage Winning Marketing Plans
Easily build agile marketing plans that house your goals, campaigns, budget, and performance metrics. Take back control of your marketing plan and budget to make better informed decisions, increase agility, and optimize in real-time based on accurate and insightful performance data.
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