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Prove and Improve Your Marketing Performance

Understand the outcomes of your marketing spend with Planful’s marketing performance management software. Get everything you need to make strategic marketing decisions in real-time.

Prove and Improve Your Marketing Performance

1,500+ Customers Trust Planful's Marketing Planning Software

Built by CMOs to solve Marketing’s biggest problems

Planful’s marketing solution, formerly known as Plannuh, enables you to measure your marketing at every level of your plan for full visibility and team efficiency. Want to protect your budget? Build, measure, execute and improve with clarity using Planful for Marketing.

Planful for Marketing saves us 2-3 hours a week and ensures that 99% of our budget is optimized for performance."
Aaron Branson Netsurion


Create your plan, apply a budget, and choose the metrics to track.


Run your campaigns, manage expenses better, and collaborate across teams.


Enhance and improve the performance of your marketing plan, budget, and campaigns.


Set new goals, easily add or subtract campaigns, and quickly reallocate marketing budgets.

Identify and protect your most valuable marketing expenses

Uniquely combine marketing campaigns with stated goals, performance metrics, and budget data to accurately calculate the true business value of your marketing at every level.

Validate the true business value of your marketing plan, forecast cost per outcome, ROI, profit, and LTV.

Automate expense management, accurately manage your marketing plan, and eliminate hours of manual effort each week.

Overcome uncertainty by proactively building flexible scenarios to quickly adjust your agile marketing plan and budget throughout the year as conditions change.

Marketing teams can collaborate on plans, campaigns, budget, and marketing performance metrics all in one place.

We don’t just understand marketers. We wrote the book on it.

Hear why Planful acquired Plannuh and created Planful for Marketing from Planful’s CMO Rowan Tonkin, along with Plannuh founders Scott Todaro and Peter Mahoney, on the Next CMO Podcast.

In this episode we talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.

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The most complete marketing performance management solution

Accurately calculate your marketing down to every level–cost-per-outcome, return on investment, business value, and lifetime value.

I use Planful for Marketing because its not finance’s job to make me a better marketer – I need to know what’s making the most meaningful impact everyday not 60-90 days after the quarter.
Scott L, CMO Viral Nation

Intuitive user experience

Simply create and manage strategic marketing plans, budgets, and expenses with ease and confidence.

Eliminate manual work from Marketing

Automate your budget imports, invoice entries, and expense reconciliations with automated expense management software.

Optimize Spend With Agile Marketing

Uncover unused marketing spend to maximize budget utilization and get better returns.

Fast Go-live for Immediate ROI

Dedicated customer support gets your plans and budgets into the marketing performance management system and trains your entire team to ensure success.

Customer story

Hear how Planful works for our biggest fans

Customer Stories

Build and Manage Winning Marketing Plans

Easily build agile marketing plans that house your goals, campaigns, budget, and performance metrics. Take back control of your marketing plan and budget to make better informed decisions, increase agility, and optimize in real-time based on accurate and insightful performance data.

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Marketing Performance Management and Measurement

Manage marketing campaigns of any size from global, multi-vehicle components, to simple email campaigns. Use Planful’s marketing plan software to easily house and manage the strategic elements to include goals, target audience, messaging, content, budget, expenses, and marketing funnel metrics.

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Track Your Budget Across Every Planned Marketing Activity

Set up marketing system tracking by spend by goal, campaign, channel, timeframe, geography, marketing function, and even team members. Consolidate your marketing plan, avoid manual processes and automate your budget set-up. 

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Detailed Expense Management Automation

Get quotes, invoices, and expenses out of spreadsheets. Group expenditures together in campaigns, split expenses across functions, assign GL codes and PO numbers, and attach invoices to gain unprecedented visibility for better decision making.

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Plan Your Way to Business Success with Marketing Performance Management!

Translate marketing effort into the language of business. Manage and measure your marketing plan and financial budgeting with an all-in-one Operational Marketing Platform that uniquely calculates cost-per-outcome, return on investment, and lifetime value in real-time.

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Integrate with Marketing’s Most Important Tools Quickly

Use native integrations to connect your marketing plan, budget, and performance with ad networks such as Google Ads, LinkedIn Ads, and Facebook Ads, or leading CRM systems like Salesforce. Pull in data from any marketing system to bring complete visibility into marketing metrics and budget.

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Are you on track to hit your marketing goals?

Try out our FREE Marketing Metrics Funnel and Budget Builder to instantly calculate your marketing funnel metrics and determine the optimal demand generation budget needed to achieve your targets. 

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Uncover your true marketing potential.

Learn how Planful helps drive peak marketing performance management.

Get Started with Planful

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