Planful’s marketing solution, formerly known as Plannuh, enables you to measure your marketing at every level of your plan for full visibility and team efficiency. Want to protect your budget? Build, measure, execute and improve with clarity using Planful for Marketing.
Create your plan, apply a budget, and choose the metrics to track.
Run your campaigns, manage expenses better, and collaborate across teams.
Enhance and improve the performance of your marketing plan, budget, and campaigns.
Set new goals, easily add or subtract campaigns, and quickly reallocate marketing budgets.
Uniquely combine marketing campaigns with stated goals, performance metrics, and budget data to accurately calculate the true business value of your marketing at every level.
Validate the true business value of your marketing plan, forecast cost per outcome, ROI, profit, and LTV.
Automate expense management, accurately manage your marketing plan, and eliminate hours of manual effort each week.
Overcome uncertainty by proactively building flexible scenarios to quickly adjust your agile marketing plan and budget throughout the year as conditions change.
Marketing teams can collaborate on plans, campaigns, budget, and marketing performance metrics all in one place.
Hear why Planful acquired Plannuh and created Planful for Marketing from Planful’s CMO Rowan Tonkin, along with Plannuh founders Scott Todaro and Peter Mahoney, on the Next CMO Podcast.
In this episode we talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.
Accurately calculate your marketing down to every level–cost-per-outcome, return on investment, business value, and lifetime value.
Simply create and manage strategic marketing plans, budgets, and expenses with ease and confidence.
Automate your budget imports, invoice entries, and expense reconciliations with automated expense management software.
Uncover unused marketing spend to maximize budget utilization and get better returns.
Dedicated customer support gets your plans and budgets into the marketing performance management system and trains your entire team to ensure success.
Easily build agile marketing plans that house your goals, campaigns, budget, and performance metrics. Take back control of your marketing plan and budget to make better informed decisions, increase agility, and optimize in real-time based on accurate and insightful performance data.Learn more
Manage marketing campaigns of any size from global, multi-vehicle components, to simple email campaigns. Use Planful’s marketing plan software to easily house and manage the strategic elements to include goals, target audience, messaging, content, budget, expenses, and marketing funnel metrics.Get a Demo
Set up marketing system tracking by spend by goal, campaign, channel, timeframe, geography, marketing function, and even team members. Consolidate your marketing plan, avoid manual processes and automate your budget set-up.Learn more
Get quotes, invoices, and expenses out of spreadsheets. Group expenditures together in campaigns, split expenses across functions, assign GL codes and PO numbers, and attach invoices to gain unprecedented visibility for better decision making.Get a Demo
Translate marketing effort into the language of business. Manage and measure your marketing plan and financial budgeting with an all-in-one Operational Marketing Platform that uniquely calculates cost-per-outcome, return on investment, and lifetime value in real-time.Learn more
Use native integrations to connect your marketing plan, budget, and performance with ad networks such as Google Ads, LinkedIn Ads, and Facebook Ads, or leading CRM systems like Salesforce. Pull in data from any marketing system to bring complete visibility into marketing metrics and budget.Learn more
Try out our FREE Marketing Metrics Funnel and Budget Builder to instantly calculate your marketing funnel metrics and determine the optimal demand generation budget needed to achieve your targets.Build your funnel for FREE