Planful Cookie Policy

Last Updated: July 8, 2021

This Cookie Policy contains information about how Planful Inc. and our affiliates “we” use cookies and We collect certain information automatically. Information we may collect includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, files viewed on our Site (e.g. HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

We use cookies or similar technologies for a variety of reasons, such as administering the website, tracking users’ movements around the website, analyzing trends, and gathering demographic information about our user base as a whole.

What are cookies?

Cookies are text files containing small amounts of information which are placed on your computer or mobile device when you visit a Site and allow the Site to recognize your device. Cookies managed by us are “first-party cookies” whereas cookies from third parties are “third-party cookies”.

Third-Party Cookies

Some cookies, web beacons, and similar tracking technologies we use on our Site are from third parties. These cookies provide us with analytics and intelligence about our Site in order to provide you with better services or more relevant advertising. Additionally, they may be used to provide you services on our Site (e.g. Cookie Consent Manager). In order to better understand how these companies collect information, please refer to their privacy policies: Facebook at Facebook Data Policy, Twitter at Twitter Privacy Policy, Google (including YouTube) at Google Privacy & Terms, LinkedIn at LinkedIn Privacy Policy, Microsoft at Microsoft Privacy Statement, and Marketo at Marketo Privacy Policy.

Session Cookies v. Persistent Cookies

There are two types of cookies: session and persistent. Session cookies are deleted from your web browser when you close the web browser. Session cookies do not contain expiration dates, which indicates to your web browser to treat them as session cookies. Persistent cookies are cookies that remain on your web browser until their expiration date or until you delete cookies from your web browser. Persistent cookies are not deleted when you close your web browser.

Strictly Necessary Cookies

These cookies are necessary for the website to function. Strictly necessary cookies are set when you specify your privacy settings, log into our Site, and fill out forms. They cannot be turned off.

You may update your browser settings to block strictly necessary cookies. However, certain parts of our site will not work. Strictly necessary cookies do not retain personally identifiable information.

Cookie SubgroupCookiesCookies UsedLifespan
planful.comOptanonConsent, OptanonAlertBoxClosed1st Party365 days, 365 days
academy.planful.comcookietest1st PartySession
acct.bizible.comARRAffinity, ARRAffinitySameSite3rd PartySession, Session

Functional Cookies

Functional cookies are used to record your choices and settings regarding our services and maintain your preferences over time. These cookies allow us to personalize content for you, acknowledge you by name, and remember your preferences.

Functional cookie may be placed by us or third parties whose services we have added to our site. You may opt-out of functional cookies. Turning off functional cookies will prevent some parts of the Site from functioning properly.

Cookie SubgroupCookiesCookies UsedLifespan
planful.comdrift_campaign_refresh, drift_aid, driftt_aid, _gd#############1st Partya few seconds, 2 years, 2 years, 1 day
academy.planful.comsj_ubid1st Party20 years
g2crowd.com__cf_bm3rd Partya few seconds
6sc.co_gd#############3rd Party1 day
js.driftt.comdrift_campaign_refresh, drift_aid, driftt_aid3rd Partya few seconds, 2 years, 2 years
trustradius.com__cf_bm3rd Partya few seconds

Performance/Analytics Cookies

Performance cookies allow us to understand how visitors use our site by counting visits our Site, what pages visitors view on our Site, and how long visitors are viewing pages of our site. They also help us evaluate the performance of our advertising campaigns, so that we may improve our content and campaigns for those who engage with our advertisements.

The information collected from these cookies is aggregated and anonymized. You may opt-out from performance cookies. However, we will not know when you visit our Site or monitor its performance.

Cookie SubgroupCookiesCookies UsedLifespan
planful.com_biz_uid, _biz_sid, _biz_nA, _biz_pendingA, _biz_flagsA, _biz_dfsA, _biz_kvpA, _hjIncludedInSessionSample, _mkto_trk _hjSessionRejected, _hjIncludedInPageviewSample, _hjAbsoluteSessionInProgress, _hjid, _hjFirstSeen, _mkto_trk, _gat_UA-, _uetvid, _ga, _gid3rd Party1 year, a few seconds, 1 year, 1 year, 1 year, a few seconds, a few seconds, a few seconds, Session, a few seconds, a few seconds, 1 year, a few seconds, 2 years, a few seconds, 1 year, 2 years, 1 day
bizible.com_BUID3rd Party1 year
bizibly.com_BUID3rd Party1 year
force.comBrowserId_sec, BrowserId3rd Party1 year, 1 year
mediashower.commediashower_session3rd Partya few seconds
script.hotjar.com_hjIncludedInSessionSample, _hjSessionRejected, _hjIncludedInPageviewSample3rd Partya few seconds, Session, a few seconds, a few seconds, 1 year, a few seconds

Targeting/Advertising Cookies

Targeting cookies may be set on our Site by us or third-party advertisers. They collect information about your online activity and build a profile about your interests to provide you with advertisements relevant to you.

You may opt-out of targeting cookies. You will receive less targeted advertisements if you opt-out of targeting cookies.

Cookie SubgroupCookiesCookies UsedLifespan
planful.com_fbp, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, _uetsid, awxxxx, _an_uid, _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx3rd Party3 months, a few seconds, 1 day, 1 year, 7 days, a few seconds
6sc.co6suuid3rd Party2 years
ads.linkedin.comlang3rd PartySession
app-sji.marketo.comBIGipServersjiweb-nginx-app_https, __cf_bm3rd PartySession, a few seconds
apt.techtarget.comTSxxxxxxxxxx3rd PartySession
bing.comMUID3rd Party1 year
doubleclick.nettest_cookie3rd Partya few seconds
linkedin.combscookie, bcookie, lang, UserMatchHistory, AnalyticsSyncHistory, lidc3rd Party2 years, 2 years, Session, 1 month, 1 month, 1 day
facebook.comunnamed cookie3rd PartySession
j.6sc.co_an_uid3rd Party7 days
tracking.g2crowd.com_session_id3rd Party14 days
twitter.compersonalization_id3rd Party2 years
youtube.comCONSENT, VISITOR_INFO1_LIVE, YSC3rd Party17 years, 6 months, Session

You can decide whether to accept or reject cookies. You can either do this via the Cookie Consent Manager or your internet browser settings. This will block your browser from accepting any new cookies. You can also clear the cookies from your browser. However, this may prevent certain parts of the site from functioning or require you to adjust your preferences every time you visit the site.

We may update this Cookie Policy as there are changes to the cookies on the website or our information practices. The date of the most recent version will be displayed as the “Last Updated” date at the top of this Cookie Policy. We recommend that you periodically review this Cookie Policy.


If you have any questions about this policy, please email