Our mission is to be the Undisputed Champion in Financial Performance Management
We help our customers achieve peak performance, driving prosperity for their shareholders, their employees, and the communities they impact. When businesses run better, they create a better society.
Our products help Finance and Accounting plan, close, and report with speed and accuracy; Human Resources build winning people strategies; Marketing plan for and deliver more business value; and others across the business thrive in any environment.
Executive Team

John Herr has served on Planful’s Board since 2019 and is a veteran CEO, having led multiple high-growth SaaS companies through transformational growth and global expansion, including Adaptive Insights (acquired by Workday in 2018), Avetta and Arcoro.

Melissa Dreuth serves as Chief People Officer and Chief of Staff to the CEO at Planful, where she leads the company’s people strategy and drives cross-functional alignment across the business. With deep experience in HR and operations at fast-paced multinational organizations, Melissa is passionate about building high-performance workplace cultures that empower teams and elevate company performance.

Dan Fletcher is the Chief Financial Officer (CFO) at Planful, with experience in high-growth SaaS and PE-backed companies. Prior to joining Planful, Dan served as the CFO for MarkLogic where he helped guide the company through acquisition transformation and growth.

Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global organizations. He is the Chief Marketing Officer at Planful, where he is responsible for leading the go-to-market strategy and operations.

Richard Parke serves as Chief Customer Officer at Planful. He brings over 20 years of experience building and leading world-class customer-facing organizations, including Avetta and Convergys (now Concentrix), with a proven track record of helping companies scale while keeping customers at the center.

Ken is a veteran technology executive with nearly 25 years of experience building high-performing go-to-market organizations and scaling transformational Enterprise software companies. Specializing in Office of the CFO, Human Capital Management, Artificial Intelligence, and Data Analytics solutions, he has guided Revenue organizations across industry-defining platforms.

Sanjay Vyas is an accomplished technologist with a successful track record for building engineering teams that deliver scalable systems and platforms. He joined Planful in 2015 and under his leadership, the company’s engineering team has nearly doubled in size with a top-notch management team.
Senior Leadership Team

Steve Welsh serves as Senior Vice President, North American Field Sales at Planful. He has over 20 years of leadership experience, having served in solution consulting roles at Vena Solutions, IBM and Clarity Systems.

Amit Singh is the Senior Vice President of Software Engineering at Planful, leading global engineering and India R&D operations. With over two decades of experience at companies like Symantec, Microsoft, and Honeywell, Amit specializes in driving innovation, transformative growth and operational excellence.

Mark Bauer is the Senior Vice President of Product at Planful, bringing over 25 years of experience across product management, technical sales, finance, and consulting. Prior to joining Planful, Mark built deep enterprise software expertise in senior leadership roles at industry leaders including Workday and Oracle.

Planful Appoints Richard Parke as Chief Customer Officer
Veteran leader joins to enhance customer experience amid ongoing rapid global expansion

Planful Launches Analyst Assistant To Power Trusted, Frictionless Finance
New AI Assistant Delivers Clear, Instant Insights and Frees Teams to Focus on Strategy

Planful Wins 2025 AI Breakthrough Award for Innovation in AI-Based Analytics
Company Recognized for Exceptional Innovation in Applying AI To Complex Financial Data and Processes












