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A Marketing Plan is Based on a Set of Measurable Goals that Align with Company Objectives

If you set goals you can define what success looks like; maximize your chances of successful outc...


How to Validate the Value of Your Marketing


Is Your Organization Ready for EPM?

Discover which financial performance management vendors meet your needs


Next Generation FP&A: Chris Ortega on the Being Planful Podcast

On the fourth episode of Being Planful, I was joined by Chris Ortega, Director of Finance, Americ...


How to Build a Winning Marketing Plan


Being Planful: Helpful FP&A Resources

It’s finally 2021, and the promise of a new and less chaotic year looms large. For Finance, the n...


Marketing Budget Allocation

Marketers that strategically spend budgets execute plans to increase ROI. Learn how marketing bud...


Ask The Experts Anything | FP&A Fridays LIVE from Planful Perform 2021

LIVE from Planful Perform 2021, our virtual event for finance and accounting! Rowan, Chris and Gl...


Fit for the Now and Fit for the Future: Why Financial Agility Is a Necessity, Not a Luxury

The Office of the CFO has been facing constant volatility and uncertainty for years. It’s now the...


16 Key Marketing Metrics That Are Important to Track

Metrics help marketing teams track their performance to meet their goals. Here is a list of the b...


Perform23 Premier Sponsor Trintech Highlights Value of Teamwork To Bolster Financial Performance Management Efforts

Trintech is the premier sponsor of Planful Perform23, the year’s top event for bringing teams fro...


What Belongs in a Marketing Dashboard?

Dashboards can be a powerful tool for marketers. Learn the components and functionalities of mar...

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