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Marketing eBook

CMO-CFO Alignment: How and Why to Strengthen this Strategic Relationship

Your action plan to strategically work with your CFO



Event date3/28/24

The relationship between a Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is well-positioned for cross-functional alignment. Both are working toward the same strategic objectives to fuel organizational growth, but the journey to those goals looks completely different.

Despite their differences, leaders in marketing and finance are well-positioned for cross-functional alignment, leveraging their backgrounds to work together to combat industry disruptions and grow their organizations.

Inside this eBook, you’ll learn:

  • Why a strong CMO-CFO relationship is crucial for business success.
  • The numerous benefits of an alignment between marketing and finance.
  • A step-by-step guide to build a CMO-CFO relationship.

Plus, you’ll gain a real-life example of Planful’s successful CMO-CFO dynamic.

Download this eBook today to strengthen the crucial relationship with your CFO counterpart and transform your organization through strategic alignment. 

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