Budget Management

Comprehensive Marketing Budget Management

Confidently build, manage, and track marketing budgets like never before.

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Comprehensive Marketing Budget Management

Optimize Your Marketing Budget

Quickly create detailed marketing budgets that deliver unprecedented visibility and a unified view of marketing spend. Collaborate across teams and campaigns to manage budgets and redeploy resources. Track performance metrics against budgets to achieve ROI targets.

Inaccurate marketing budgets that just don’t add up?

Tediously entering marketing expenses and reconciling them?

Too much time worrying about spreadsheet formulas?

Planful brings accuracy, consistency, and collaboration to your marketing budgeting so you can track where your marketing dollars are working and where they’re not. With a solution specifically built for CMOs and their teams, you’ll create accurate budgets, gain additional visibility into marketing spend, and work collaboratively with Finance to drive better marketing ROI.

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How Planful Helps You

Gain Budget Accuracy to the PennyMove beyond spreadsheets to accurately manage marketing budgets with unprecedented spend visibility.
Optimized for Marketing BudgetsUse a budgeting solution created for marketing teams to track spend across regions, currencies, campaigns, events, and more.
Automate Expense Entry and ReconciliationFully automated expense tracking and reconciliation create huge efficiency gains, and keep Finance and Accounting happy.

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You’re in Good Company“Working with [Marketing Performance Management] has been awesome! It is easy to set up and my teams found it simple to use.”

Mark GeremiaVP Marketing at Nuance

You’re in Good Company“Working with [Marketing Performance Management] has been awesome! It is easy to set up and my teams found it simple to use.”

Pinpoint Accuracy for Your Marketing Budget

Gain full transparency into marketing budgets, budget forecasts, and budget trends, down to the penny. Quickly and easily setup and track marketing spend by goal, campaign, channel, timeframe, geography, marketing function, and even team members.

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Automated and Customizable To Meet Your Needs

Go from spreadsheets to organized marketing spend management in just days. Create multiple custom budgets and assign team- or access-based ownership for easy tracking and management of granular marketing budgets.

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Manage Every Vendor, Locally and Globally

Remove the pain of managing marketing budgets across too many vendors in too many locations. Easily handle foreign currencies with real-time conversion rates connected to your primary tender type for budget accuracy.

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Take the Lead With Planful

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Get Started with Planful

How much time will you save?
How will your finance team evolve?
Where will technology support you?

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