Planful

Comprehensive Marketing Budget Management

Optimize Your Marketing Budget

Quickly create detailed marketing budgets that deliver unprecedented visibility and a unified view of marketing spend. Collaborate across teams and campaigns to manage budgets and redeploy resources. Track performance metrics against budgets to achieve ROI targets.

Inaccurate marketing budgets that just don’t add up?
Tediously entering marketing expenses and reconciling them?
Too much time worrying about spreadsheet formulas?

Planful brings accuracy, consistency, and collaboration to your marketing budgeting so you can track where your marketing dollars are working and where they’re not. With a solution specifically built for CMOs and their teams, you’ll create accurate budgets, gain additional visibility into marketing spend, and work collaboratively with Finance to drive better marketing ROI.

See How Planful Works

How Planful Helps You

  • Gain Budget Accuracy to the PennyMove beyond spreadsheets to accurately manage marketing budgets with unprecedented spend visibility.
  • Optimized for Marketing BudgetsUse a budgeting solution created for marketing teams to track spend across regions, currencies, campaigns, events, and more.
  • Automate Expense Entry and ReconciliationFully automated expense tracking and reconciliation create huge efficiency gains, and keep Finance and Accounting happy.
See a Clear Path Forward

You’re in Good Company“Working with [Marketing Performance Management] has been awesome! It is easy to set up and my teams found it simple to use.”

Mark GeremiaVP Marketing at Nuance

You’re in Good Company“Working with [Marketing Performance Management] has been awesome! It is easy to set up and my teams found it simple to use.”

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Ready to get started? Join us at our webinar on Oct 5th

Removing the Walls Between Finance and Marketing

Get Started with Planful

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