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Easily build, execute, and measure agile, and strategic marketing plans that integrate your goals, campaigns, budgets, and performance metrics for better visibility and decision making. Prove and improve the business value of your marketing by tracking ROI on every marketing effort.
Planful helps align your marketing planning, budgeting, and campaign processes with your strategic business objectives. Our marketing planning software unlocks more visibility and control that helps you drive measurable results to the business while leaving the manual spreadsheets behind.
Mark GeremiaVP Marketing at Nuance
Apply goals to all your marketing so you can track your progress toward achieving key metrics. Whether the goals are qualitative (rolling out a new brand) or quantitative (revenue), assign goals to campaigns, activities, and budgets for measuring and tracking ROI. Even create custom goals to best fit your unique marketing strategy plan.
Get the flexibility to build campaigns the way you like. Marketing campaign management can be complex with integrated, cross-functional, global, multi-vehicle campaigns or as simple as sending out an email. Easily house and manage the strategic elements of your marketing campaign including goals, target audience, messaging, content, budget, expenses, and metrics.
For keeping the team on track, get project management capabilities that include both a timeline view of all your campaigns and a task list of activities, date, owner, and status. Content management tools that make work more manageable; store all your documents, images, and videos in one place for easy cataloging and access.
Tightly coupled with your planned goals, campaigns, and activities, get best-in-class visibility into your marketing budgeting, spend performance and the true ROI of your efforts. For simplicity and accuracy, all expenses roll up for a consolidated view of your spend on campaigns or for achieving the goals set in your strategic marketing plan.