Planful

Goals-Based Marketing Planning Software

 

Chart a Clear Path to Victory with Better Marketing Planning

Easily build, execute, and measure agile, and strategic marketing plans that integrate your goals, campaigns, budgets, and performance metrics for better visibility and decision making. Prove and improve the business value of your marketing by tracking ROI on every marketing effort.

Can’t get above the tactical to focus on goals?
Tied to rigid planning tools not built for marketing?
Frustrated with budget surprises?

Planful helps align your marketing planning, budgeting, and campaign processes with your strategic business objectives. Our marketing planning software unlocks more visibility and control that helps you drive measurable results to the business while leaving the manual spreadsheets behind.

See How Planful Works

How Planful Helps You With Strategic Marketing Planning

  • Optimized for The Modern Marketing Planning ProcessUse a purpose-built marketing planning solution for building, executing, and measuring comprehensive plans.
  • Empowering All of MarketingCMOs, Marketing Ops, and Demand Gen Directors now have collaborative marketing planning tools to ensure goal achievement.
  • Visibility of Marketing Plan PerformanceValidate the business value of your marketing efforts by tracking the performance by cost per outcome, ROI, and LTV.
See a Clear Path Forward

You’re in Good Company“Working with Planful's marketing performance management solution has been awesome! It is easy to set up and my teams found it simple to use.”

Mark GeremiaVP Marketing at Nuance

You’re in Good Company“Working with Planful's marketing performance management solution has been awesome! It is easy to set up and my teams found it simple to use.”

pattern
pattern
pattern
pattern

Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?