Marketing ROI To Validate Your Marketing Effort
Prove and improve Marketing’s true business value.
Marketing ROI To Validate Your Marketing Effort
1,300+ Customers Trust Planful
Marketing ROI Performance Visibility
Combine performance and spend metrics to create granular, data-driven ROI analysis and justify the return on every marketing dollar for every marketing campaign. Integrate with sales data to estimate marketing contribution. Easily calculate marketing ROIs at any level, no matter how large the budget or complex the program.
Can’t justify Marketing’s financial impact?
Tied to rigid planning tools not built for marketing?
Trouble speaking the language of finance and accounting?Planful helps you prove the value of marketing effort with financial metrics the c-suite can quickly fold into overall organizational performance and planning analysis. Granular ROI details bring more visibility into marketing investments versus returns to make better decisions and quickly redeploy resources based on profitability.
How Planful Helps You
Understand cost per outcome, ROI, and LTV to reallocate budget to top-performing campaigns.
Connect plans and budgets with business metrics. Deploy ROI-driven marketing strategies that deliver financial impact.
Assign goals to every marketing campaign, channel, and dollar spent. See ROI performance metrics against stated goals.
