Prove and improve Marketing’s true business value.
Combine performance and spend metrics to create granular, data-driven ROI analysis and justify the return on every marketing dollar for every marketing campaign. Integrate with sales data to estimate marketing contribution. Easily calculate marketing ROIs at any level, no matter how large the budget or complex the program.
Planful helps you prove the value of marketing effort with financial metrics the c-suite can quickly fold into overall organizational performance and planning analysis. Granular ROI details bring more visibility into marketing investments versus returns to make better decisions and quickly redeploy resources based on profitability.
Understand cost per outcome, ROI, and LTV to reallocate budget to top-performing campaigns.
Connect plans and budgets with business metrics. Deploy ROI-driven marketing strategies that deliver financial impact.
Assign goals to every marketing campaign, channel, and dollar spent. See ROI performance metrics against stated goals.
Measure, monitor, and communicate the business value of marketing, even across large discretionary budgets. Consolidate marketing plans, budgets, and metrics to quickly answer questions. Calculate the return on every campaign and overall marketing plans to justify the spend in the language of finance and accounting.Learn more
Automatically calculate cost-per-outcome (CPO), ROI, and profit at the channel, campaign, and overall marketing plan levels. Gain deeper understanding of performance measurement, track marketing effectiveness more closely, and clearly define strategic business value for better decision-making.Learn more
Prove and detail the strategic impact of marketing using terminology other executives understand and trust. Measure the profit of marketing by gross margin, contribution margin, or EBITDA. Create better alignment with the CEO and Office of the CFO to collaborate on budgets and expansion.Learn more
Connect marketing plans and performance to lead, opportunity, and sales goals for a true understanding of marketing performance. Measure marketing ROI, CPO, profit, and lifetime value (LTV), get an apples-to-apples comparison of marketing options, and use comprehensive visibility to optimize plans and budgets towards macro business goals.See Planful in Action