Prove and Improve Your Marketing Performance

Easily build agile marketing plans that house your goals, campaigns, budget, and performance metrics. Take back control of your marketing plan and budget to make better informed decisions, increase agility, and optimize in real- time based on accurate and insightful performance data.

Manage marketing campaigns of any size from global, multi-vehicle components, to simple email campaigns. Use Planful’s marketing plan software to easily house and manage the strategic elements to include goals, target audience, messaging, content, budget, expenses, and marketing funnel metrics.

Set up marketing system tracking by spend by goal, campaign, channel, timeframe, geography, marketing function, and even team members. Consolidate your marketing plan, avoid manual processes and automate your budget set-up.

Get quotes, invoices, and expenses out of spreadsheets. Group expenditures together in campaigns, split expenses across functions, assign GL codes and PO numbers, and attach invoices to gain unprecedented visibility for better decision making.

Translate marketing effort into the language of business. Manage and measure your marketing plan and financial budgeting with an all-in-one Operational Marketing Platform that uniquely calculates cost-per-outcome, return on investment, and lifetime value in real-time.

Use native integrations to connect your marketing plan, budget, and performance with ad networks such as Google Ads, LinkedIn Ads, and Facebook Ads, or leading CRM systems like Salesforce. Pull in data from any marketing system to bring complete visibility into marketing metrics and budget.