On-Demand Webinar

Webinar: Removing the Walls Between Finance and Marketing

Planning both CFOs and CMOs can agree on.

Event date

Watch on-demand now for an overview of our acquisition of Plannuh, a Planful company.

We’ve sat down with Rowan Tonkin, Chief Marketing Officer, Planful and Scott Todaro, VP, Marketing Performance Management (MPM) Solutions to dig into the growing rift between marketing and finance. During this discussion, we’ll highlight the issues that are causing disconnects between the marketing and finance teams, and how best to fix them. This webinar will teach marketers how to speak the language of finance to help CFOs see the true business value of marketing.

During this on-demand session you will learn how to:

  • Create your 2023 marketing plan working with the CFO to build consensus and support
  • Calculate and report marketing performance in the KPIs and terms the CFO understands (ROI, profit and lifetime Value)
  • Manage your marketing budget more efficiently to optimize your spend and avoid going under or over budget
  • And so much more!

Plus, stick around for a quick demo of Marketing Performance Management.

Related resources

The latest news, technologies, and resources from our team.

Webinar: How Finance Teams Can Transform Close and Consolidation in 2022

Join us for an in-depth look at trends and key insights about the close and consolidation process...

Financial Reporting with Planful and Bakerfield Solutions

Watch our Lunch & Learn session on-demand now, learn how FP&A platform provides trusted...

How Finance Leaders Prepare For Growth With Dynamic Planning

Learn about dynamic planning and how it compares to a traditional planning approach

Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?