The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. (foreword written by: Dave Gerhardt)
In this book you will:
Hear why Planful acquired Plannuh and created Planful for Marketing from Planful’s CMO Rowan Tonkin, along with Plannuh founders Scott Todaro and Peter Mahoney, on the Next CMO Podcast.
In this episode we talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.