Create your plan, apply a budget, and choose the metrics to track.


Run your campaigns, better manage expenses, and collaborate across teams.


Enhance and improve the performance of your marketing plan, budget, and campaigns.


Set new goals, easily add or subtract campaigns, and quickly reallocate budget.

How to Build an Operational Marketing Plan

In order to bridge the gap between strategy and execution with an Operational Marketing Plan we created this ebook to help ease some of the common marketing challenges and accelerate your path to peak marketing performance.

Presenting Results to the CEO, CFO, and Board

In this ebook, you’ll learn how to report success metrics that align with company goals, communicate marketing performance in terms executives will understand, and provide ample context on the true business value of marketing.

The Next CMO book

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. (foreword written by: Dave Gerhardt)

In this book you will:

  • Learn a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and tracking the success.
  • Leverage pre-built models, practical approaches, and templates to help structure the reader's own marketing strategy.
  • CMOs need to be visionary strategists by day and operational tacticians by night. Use our guide to build and manage your own integrated marketing machine.

We don’t just understand marketers. We wrote the book on it.

Hear why Planful acquired Plannuh and created Planful for Marketing from Planful’s CMO Rowan Tonkin, along with Plannuh founders Scott Todaro and Peter Mahoney, on the Next CMO Podcast.

In this episode we talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.

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