Planful Closes 2024 with Record Bookings, Major Global Expansion, and AI Innovations

SAN FRANCISCO, Calif., February 25, 2025 – Planful Inc., the pioneer of financial performance management cloud software, achieved record-breaking bookings in 2024, surpassing its previous annual high and reinforcing its strong growth trajectory. Fueled by global demand, strategic investments, and AI-driven innovations, Planful expanded its workforce and accelerated product advancements, positioning the company for accelerated growth this coming year.

2024 saw Planful significantly expand globally. New operations were established in Germany to serve the DACH region, while the UK and Northern Europe operation was doubled. Planful also increased its global partner community by 30%. The company expanded its total workforce by 35%, making significant investments in product innovation and customer service. R&D grew by 30%, and a new state-of-the-art R&D and Customer Service hub in Hyderabad, India was opened.

During the year the company added over 240 new customers and saw many customers expand usage of the platform, such as Away, Concentrix Corporation, Dewberry, Five Guys Enterprises, Statista, ThredUP, Upwork, Valtech Corporation, and Bombas LLC.

Aurorium is a global leader in specialty ingredients and performance-enhancing materials for food packaging, personal care products, and more. It operates over 50 entities worldwide and has expanded rapidly through both organic growth and strategic acquisitions. Robert Franz, Senior Reporting & Systems Analyst at Aurorium, said: “Planful has significantly enhanced our data visibility, boosting trust in our financial results and streamlining our complex processes. The platform makes acquisitions so much easier with flexible attributes and easy management of hierarchies. And, with insights from Planful AI, we’re able to anticipate orders and plan production volumes, and make better business decisions.”

Planful delivered major product innovations in 2024, including the launch of Planful Solution Hub, a searchable collection of pre-built, customizable solutions designed to accelerate time-to-value for customers. The company introduced advancements in Planful AI, enabling users to streamline workflows, detect anomalies, plan with precision, and get more done. New capabilities in Planful for Workforce enhanced collaboration by enabling deeper engagement directly within the platform. Additionally, Planful secured two new patents and expanded its integration ecosystem with key additions such as a connector for Power BI.

Grant Halloran, Planful CEO, said, “In 2024, we focused on expanding the surface area of the company and improving products and service, and I’m very proud of the job our team did to make that happen. With these stronger foundations in place, we’ve entered 2025 in our best shape ever, ready to seize on the tremendous increasing demand we’re experiencing.”

Planful’s 2024 highlights include:

• Accolades from top industry analysts including Constellation Research, Dresner Advisory Services, BPM Partners, Gartner, and IDC.
• Customer review-led awards including TrustRadius Most Loved Award, Buyer’s Choice Award, and Top Rated Award, and G2 Spring, Summer, Fall, and Winter awards for budgeting and forecasting, corporate performance management, and marketing resource management.
• Recognition for Planful’s vibrant company culture including #GirlsClub Top 25 Companies Where Women Want to Work, Great Place to Work® certifications in the U.S., Canada, the U.K., and India, Great Place to Work® list forIndia’s Best Workplaces in IT & IT-BPM, and Fortune Best Workplaces in the Bay Area™ and Best Workplaces in Technology™.
• Key executive appointments included the promotion of Steve Welsh to Chief Product Officer, the promotion of  Melissa Dreuth to Chief Customer and People Officer, and the appointment of international sales and growth executive Andy Bottrill as SVP, EMEA.

Connect with hundreds of Planful customers, leaders, partners, and others at Perform25 in Miami from May 12 – 15 and London from June 4 – 5.

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Zappos rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.

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