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Published February 15, 2024

Planful Accelerates Product Momentum With Appointment of Steve Welsh to Chief Product Officer

Company Focuses on Product Innovation as It Expands R&D and Overall Workforce


SAN FRANCISCO, Calif., February 15, 2024Planful Inc., the pioneer of financial performance management cloud software, today announced the promotion of Steve Welsh to Chief Product Officer. Welsh is a category veteran, bringing decades of experience to the role, where he will propel the company’s solution portfolio forward as the leading AI-powered financial performance management platform.

Grant Halloran, Planful Chief Executive Officer, said: “Steve’s invaluable industry experience is a huge asset to our focus on product innovation for customers. He is a respected leader—not just at Planful, but in the industry at large—and he has played a pivotal role in Planful’s success to date. As we intensify our product investments in 2024, exceeding customer expectations and expanding our reach globally with new customers and partners, Steve’s leadership and experience will ensure our momentum and innovation continue to set us apart.”

Welsh joined Planful in 2020 and most recently served as Senior Vice President, Solutions Consulting and Enablement. Prior to joining Planful, he spent nearly two decades leading solutions engineering, professional services, and other teams at software companies Vena Solutions, IBM, and Clarity Systems.

“It’s been an honor to have worked closely with so many of our customers over the past four years,” Welsh said. “This is an incredibly exciting time for the financial performance management category, and I expect to see demand continue its steep rise, especially as we bring even more AI-power to our solutions.”

Welsh’s promotion underscores Planful’s dedication to innovation and enhances its strategic leadership ahead of a planned 30% expansion of its global team. The company has earned accolades from leading analyst firms, which noted its specific strengths in purpose-built AI, data integration, and scalability. Planful recently announced strong fiscal year 2023 results, culminating in a record-breaking fourth quarter. The company continues to expand globally and serves mid-market and enterprise customers such as Igloo Products Corp., TGI Fridays, Steinway Musical Instruments, Bickford’s Group Australia, Rocket Software, Ferraro Foods, LT Apparel Group, Temple University, and many others that leverage the platform to make planning and forecasting a company-wide, collaborative, frictionless experience.

About Planful

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,400 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

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