Published February 8, 2024

Planful Maintains Global Expansion Momentum in 2023

After Record-breaking Q4, Company Will Accelerate Global Expansion Even Faster in 2024


SAN FRANCISCO, Calif., February 8, 2024Planful Inc., the pioneer of financial performance management cloud software, today announced strong customer, revenue, and bookings growth in fiscal year 2023, capped by record-breaking bookings in the fourth quarter of 2023.

The continued momentum was fueled by the addition of hundreds of new customers along with expansion of Planful solutions deeper into its existing customer base. For the fourth quarter, Planful achieved record new bookings growth across several key metrics, including:

  • Global customer expansion bookings, up 26% year-over-year;
  • New international customer bookings, up 107% year-over-year;
  • Planful’s marketing solution bookings, up 36% year-over-year.

Grant Halloran, Planful Chief Executive Officer, said: “2023 was a tough year in the SaaS market, and I’m very proud of our team’s resiliency and excellent performance. We welcomed many new customers and supported existing ones as they expanded their use of Planful with our AI accelerator, Planful Predict, and by increasing usage across their business users, with experiences built specifically for budget managers. It’s full steam ahead in 2024, when we will launch new products, new partnerships, and expand our workforce over 30% to support our global growth.”

In fiscal year 2023 the company added hundreds of new mid-market and enterprise customers, including Vacasa LLC, the Pittsburgh Penguins, Nutex Health, Forterro, Acumatica, Malwarebytes Corporation, and Fandom, Inc. to name a few, plus a record number of new international customers.

Otter Products is a global innovator of premium protective products for smartphones and tablets, and a seven-time honoree on the Inc. 5000 list of fastest-growing private companies in the US. “Planful helped us streamline our financial processes and nearly double Finance’s productivity in spite of tightening budgets,” said Shane Thomas, Finance Transformation Manager at Otter Products. “We’re also realizing huge benefits from the widespread embrace of Planful across the organization — we have over 150 users collaborating across multiple departments. Planful lets us be true partners to the business, working together to drive peak performance at Otter Products.”

2023 highlights include:

Planful’s user conference, Perform24, will be held on May 14-16 in San Diego, California, with several thousand in-person and online attendees. In-person attendance is limited and registration can be done here.

About Planful

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,350 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

Additional Resources

Hear from Planful customers.
Learn what Planful can do for finance, marketing, HR, and other teams.
Join the conversation on social media: LinkedIn, Twitter, or Facebook.

Inquires and Media Kit

Brand Guidelines

Key resources and fundamentals to get started with the Planful brand.

Visit Page

Contact our PR team

For press inquiries, email us at

Email us

About Planful

Learn more about Planful and meet our Leadership Team

Visit Page

Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?