Published September 6, 2023

Planful Extends Financial Performance Management Expertise to Members of The CFO Alliance Through New Partnership

New Partnership Gives Members a Trusted Resource to Advance Their Capabilities for Using Financial Data To Drive Business Decisions


SAN FRANCISCO, Calif., September 6, 2023Planful Inc., the pioneer of financial performance management cloud software, today announced that The CFO Alliance, the largest professional community dedicated to advancing the business and personal development objectives of finance executives, has joined Planful’s partner network. Through this partnership, Planful will serve as a trusted resource for the 9,000 members of The CFO Alliance, helping them make smarter decisions on how to apply financial performance management solutions and data across the business.

“Our members are actively seeking ways to better use data in pursuit of business and financial performance goals,” said Nick Araco, Founder and Chairman of the Board at The CFO Alliance. “Planful offers deep expertise to these finance executives as they seek solutions for accessing, analyzing, and utilizing a constant stream of data. Plus, Planful’s investments in innovation and approach to financial performance management as a team sport are the perfect complement to the culture we’ve built for our members.”

The CFO Alliance offers finance executives a collaborative learning environment through its signature interactive roundtable events, which run virtually and in-person across the U.S. These events foster community and networking in addition to providing relevant, timely content to members. In addition to these events, members of The CFO Alliance receive insights, benchmarking data, problem-solving approaches, and best practices through market studies and access to subject matter experts for personalized consultation. As a strategic partner and roundtable series sponsor, Planful will share resources and expertise to the members of The CFO Alliance, enabling them to unlock greater value from financial performance data and improve their team’s overall performance.

“As a CFO, I find immense value in connecting with my peers in finance,” said Dan Fletcher, Chief Financial Officer at Planful. “The CFO Alliance has been building an expansive network and educating finance professionals for over a decade. I’m excited that Planful is partnering with this excellent community and I look forward to sharing insights with and learning from The CFO Alliance’s thousands of members.”

Planful curates a diverse network of certified partners to help guide, inform, and accelerate the journey of Planful customers. Together with Planful, these partners empower companies to treat financial performance management like a team sport.

Join The CFO Alliance and Planful at an upcoming webinar, “CFO Insights on Budgeting in a Constrained World,” on September 7, 2023. Learn more and register here.

About Planful

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

About The CFO Alliance

The CFO Alliance is the largest professional peer-group community solely dedicated to advancing the business and personal development objectives of finance executives. Now in its 12th year and with 9,000 members representing virtually all industries, The CFO Alliance offers members forward-thinking insights, benchmarking data, problem-solving approaches, and best practices through a mix of market studies, interactive roundtables, and access to SMEs for personalized consultation. Learn more at

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