Quickly create detailed marketing budgets that deliver unprecedented visibility and a unified view of marketing spend. Collaborate across teams and campaigns to manage budgets and redeploy resources. Track performance metrics against budgets to achieve ROI targets.
Planful brings accuracy, consistency, and collaboration to your marketing budgeting so you can track where your marketing dollars are working and where they’re not. With a solution specifically built for CMOs and their teams, you’ll create accurate budgets, gain additional visibility into marketing spend, and work collaboratively with Finance to drive better marketing ROI.
Move beyond spreadsheets to accurately manage marketing budgets with unprecedented spend visibility.
Use a financial budgeting solution created for marketing teams to track spend across regions, currencies, campaigns, events, and more.
Fully automated expense tracking and reconciliation create huge efficiency gains, and keep Finance and Accounting happy.
Gain full transparency into marketing budgets, budget forecasts, and budget trends, down to the penny. Quickly and easily setup and track marketing spend by goal, campaign, channel, timeframe, geography, marketing function, and even team members.Learn more
Go from spreadsheets to organized marketing spend management in just days. Create multiple custom budgets and assign team- or access-based ownership for easy tracking and management of granular marketing budgets.Learn more
Remove the pain of managing marketing budgets across too many vendors in too many locations. Easily handle foreign currencies with real-time conversion rates connected to your primary tender type for budget accuracy.Learn more