Marketing eBook

How to Solve the Key Problem With Operational Marketing Leadership

Finding the right approach to keep up with changing expectations.



Event date4/2/23

Marketing complexity continues to increase, the demands on marketers continue to grow, and markets continue to shift at a faster pace. Keeping up requires a new approach to marketing operations.

In this ebook, you’ll learn how to deliver on your core marketing responsibilities while not losing sight of broader corporate goals. You’ll also explore:

  • The fundamental responsibilities of the CMO function and how today’s leading CMOs are adapting to tomorrow
  • Why many CMOs have such a short tenure and how you can extend yours
  • How to assess your marketing gaps and make operational changes that adapt your approach to changing expectations

Download this ebook to solve the key problem with operational marketing leadership and continue your path to peak marketing performance.

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