Published 06 Feb 2020

Planful Named a Leader in the Nucleus Research CPM Technology Value Matrix for Seventh Consecutive Year

The company’s Leader positioning significantly improved, propelled by recent product innovations, partnerships, and momentum.


Planful, Inc. (formerly Host Analytics), a leading financial planning and analysis (FP&A) platform provider, announced today that Nucleus Research named Planful to the Leaders quadrant of its prestigious CPM Technology Value Matrix for the seventh year in a row.

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Planful’s placement in the Leader quadrant significantly improved over last year’s positioning, reflecting the company’s accelerating momentum in the FP&A space. The Nucleus Research profile on Planful noted that the platform’s wide range of use cases are a key long-term value driver for customers seeking flexibility and ease-of-use in their FP&A solution.

Scott Kroenung, the Director of Finance & Accounting at UniGroup, a $1.7 billion transportation and relocation services company, said, “Before we started using Planful, our budgeting and reporting processes were overly time-consuming. With Planful, we’ve been able to centralize budget planning and reporting processes in the cloud, automating data input to eliminate the need for manual input, and gaining powerful visualization tools for reporting. This improves access to timely, accurate data and increases organizational agility.”

Planful’s cloud-based Continuous Planning platform accelerates FP&A processes by seamlessly unifying financial planning, financial close and consolidation, and reporting and analytics. Planful recently rebranded to reflect the personality of its customers, finance and accounting professionals, who are systematic, methodical, careful, and future-looking—planful by nature.

“We’re honored to be recognized by Nucleus Research yet again,” said Grant Halloran, Chief Executive Officer, Planful. “Our platform’s Continuous Planning capabilities are helping Finance leaders drive faster and more collaborative planning cycles in all areas of the business. With an accelerated time to close, the Finance team can spend more time driving strategic recommendations for the business, whilst navigating ever-changing business environments with greater accuracy, speed, and confidence.”

About Planful

Planful is the pioneer of financial performance management cloud software. The Planful platform is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

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