Host Analytics Rebrands as Planful

Newly Unveiled Vision Reflects Value of the Company’s Continuous Planning Solution to Drive Faster, Confident Decision Making

Redwood City, CA - Jan 15, 2020 - 

Host Analytics, Inc., a leading financial planning and analysis (FP&A) platform provider, announced today that the company has changed its name to Planful, Inc.

“The name Planful (a real word) refers to one of the primary characteristics of the finance and accounting professionals we serve” said Grant Halloran, Chief Executive Officer, Planful. “Our customers are systematic, methodical, careful, and future-looking. They are planful by nature. We are excited to have chosen a new name that represents the personality of our customers.”

The new name also points to a broader vision for Planful. “Business is continuous and highly dynamic—so our vision for Planful enables responsive, nimble planning, as well as accelerated consolidations, financial reporting, and visual analytics. We are enabling the finance and accounting teams to empower financially-smart decision-making in all parts of a company.” said Rowan Tonkin, Senior Vice President of Marketing, Planful.

Planful, a cloud-based platform that seamlessly unifies financial planning, financial close & consolidation, reporting, and analytics, dramatically accelerates the end-to-end FP&A process. By creating faster and more collaborative planning cycles, the finance team can leverage Planful’s Continuous Planning capabilities to better fulfill their strategic advisory roles at companies navigating rapidly changing business environments.

“Disruptive times call for better business planning,” said Doug Henschen, Vice President, Principal Analyst, Constellation Research. “When companies need to innovate or respond to rapidly changing market conditions, they need visibility into the business. Leading planning platforms, such as Planful, enable faster decision cycles and offer strategic insight and value to finance leaders.”

Additional Resources 

Learn more about Continuous Planning: https://www.planful.com/blog/

Hear from Planful customers: https://www.planful.com/customers/

Find out about career openings: https://www.planful.com/about-us/careers/

Join the conversation on social media: LinkedIn, Twitter, or Facebook

About Planful

Planful (formerly Host Analytics) is the pioneer of financial planning & analysis (FP&A) and consolidations cloud software. The Planful platform is used by the Office of the CFO around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and visual analytics. More than 800 customers, including Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy across the end-to-end FP&A process. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at www.planful.com.

Contact

press@planful.com

Additional Resources

Hear from Planful customers
Explore FP&A use cases
Discover Continuous Planning
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