Explore Solution Hub - our brand new library of pre-built solutions and interactive tours

Learn More →
Published January 15, 2020

Host Analytics Rebrands as Planful

Newly Unveiled Vision Reflects Value of the Company’s Continuous Planning Solution to Drive Faster, Confident Decision Making


Redwood City, CA – Jan 15, 2020 – Host Analytics, Inc., a leading financial planning and analysis (FP&A) platform provider, announced today that the company has changed its name to Planful, Inc.

“The name Planful (a real word) refers to one of the primary characteristics of the finance and accounting professionals we serve” said Grant Halloran, Chief Executive Officer, Planful. “Our customers are systematic, methodical, careful, and future-looking. They are planful by nature. We are excited to have chosen a new name that represents the personality of our customers.”

The new name also points to a broader vision for Planful. “Business is continuous and highly dynamic—so our vision for Planful enables responsive, nimble planning, as well as accelerated consolidations, financial reporting, and visual analytics. We are enabling the finance and accounting teams to empower financially-smart decision-making in all parts of a company.” said Rowan Tonkin, Senior Vice President of Marketing, Planful.

Planful, a cloud-based platform that seamlessly unifies financial planning, financial close & consolidation, reporting, and analytics, dramatically accelerates the end-to-end FP&A process. By creating faster and more collaborative planning cycles, the finance team can leverage Planful’s Continuous Planning capabilities to better fulfill their strategic advisory roles at companies navigating rapidly changing business environments.

“Disruptive times call for better business planning,” said Doug Henschen, Vice President, Principal Analyst, Constellation Research. “When companies need to innovate or respond to rapidly changing market conditions, they need visibility into the business. Leading planning platforms, such as Planful, enable faster decision cycles and offer strategic insight and value to finance leaders.”


About Planful

Planful is the pioneer of end-to-end financial close, consolidation, and financial planning & analysis (FP&A) cloud software. The Planful platform is used by the Office of the CFO around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and visual analytics. More than 1000 customers, including Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy across the end-to-end FP&A process. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

Inquires and Media Kit

Brand Guidelines

Key resources and fundamentals to get started with the Planful brand.

Visit Page

Contact our PR team

For press inquiries, email us at

Email us

About Planful

Learn more about Planful and meet our Leadership Team

Visit Page

Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?