Convert marketing effort into the language of business
Successful marketers can effectively communicate the value marketing adds to the overall business. But, it’s a difficult, time-consuming, and confusing task to convert marketing metrics into financial terms the broader business can easily understand. In this ebook, you’ll learn how to articulate marketing value in the language of business.
You’ll also explore:
Download this ebook to build a more goals-based marketing function so you never lose sight of your objectives.