How to Move to Goals-Based Marketing

Without clearly defined goals, marketers will have a difficult time evaluating progress or performance. In this ebook, you’ll learn how to create concrete marketing goals and then build a marketing plan and track the right metrics to reach peak marketing performance.

You’ll also explore:

• How to define realistic marketing goals that fit into the three top-line marketing objectives
• Why broader company financial goals, competitive moves, market conditions, and other factors must inform marketing goals
• How to create a Goals Pyramid and use it to align your marketing efforts and strategy

Download this ebook to build a more goals-based marketing function so you never lose sight of your objectives.