Marketing eBook

How to Move to Goals-Based Marketing

Building plans and budgets that keep Marketing focused on the ultimate objectives



Event date4/2/23

Without clearly defined goals, marketers will have a difficult time evaluating progress or performance. In this ebook, you’ll learn how to create concrete marketing goals and then build a marketing plan and track the right metrics to reach peak marketing performance.

You’ll also explore:

  • How to define realistic marketing goals that fit into the three top-line marketing objectives
  • Why broader company financial goals, competitive moves, market conditions, and other factors must inform marketing goals
  • How to create a Goals Pyramid and use it to align your marketing efforts and strategy

Download this ebook to build a more goals-based marketing function so you never lose sight of your objectives.

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