Marketing eBook

How to Measure the New Marketing ROI

Scoring your marketing performance.

Event date4/2/23

Marketing frequently measures what they can instead of what they should. But, a marketing ROI that inspires confidence requires that marketing performance be translated into terms the c-suite can easily consume.

In this ebook, you’ll learn how to measure and report on marketing performance in business terms, using familiar financial concepts and a new formula to measure marketing ROI, as well as tips for tailoring marketing ROI for your business.

You’ll also explore:

  • The high-level challenges of accurately measuring marketing ROI
  • How you can connect typical marketing metrics to marketing ROI
  • How to baseline and benchmark your marketing performance

Download this ebook to start positioning marketing performance in the financial terms the rest of the business can easily understand.

Hosted By


Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?