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Learn More →Scoring your marketing performance.
Marketing frequently measures what they can instead of what they should. But, a marketing ROI that inspires confidence requires that marketing performance be translated into terms the c-suite can easily consume.
In this ebook, you’ll learn how to measure and report on marketing performance in business terms, using familiar financial concepts and a new formula to measure marketing ROI, as well as tips for tailoring marketing ROI for your business.
You’ll also explore:
Download this ebook to start positioning marketing performance in the financial terms the rest of the business can easily understand.