Planful

Marketing eBook

How to Measure the New Marketing ROI

Scoring your marketing performance.

Event date4/2/23

Marketing frequently measures what they can instead of what they should. But, a marketing ROI that inspires confidence requires that marketing performance be translated into terms the c-suite can easily consume.

In this ebook, you’ll learn how to measure and report on marketing performance in business terms, using familiar financial concepts and a new formula to measure marketing ROI, as well as tips for tailoring marketing ROI for your business.

You’ll also explore:

  • The high-level challenges of accurately measuring marketing ROI
  • How you can connect typical marketing metrics to marketing ROI
  • How to baseline and benchmark your marketing performance

Download this ebook to start positioning marketing performance in the financial terms the rest of the business can easily understand.

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