How to Define, Create, and Apply Marketing Strategies

The term “marketing strategy” is thrown around so liberally these days, it now represents anything in marketing that is not tactical. 

In this ebook, you’ll learn how to build a better marketing strategy to achieve your goals and set you and your team up for success.

You’ll also explore:

• How to determine the right marketing strategy based on everything from corporate goals to the marketing team’s capabilities
• Why it’s critical to understand how channels, campaigns, and strategies work in concert to reach marketing and corporate goals
• How to use a marketing strategy template to focus your marketing efforts

Download this ebook to start creating more effective marketing strategies designed to drive peak marketing performance.