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Harnessing Advanced Analytics for Marketing Spend Management | Planful


When you turn marketing data into spend metrics, both Marketing and Finance get the insights needed to make better decisions and increase marketing ROI. Watch Planful’s marketing product expert to learn how to get more value from your typical marketing metrics, MQL data, and conversion rates. He’ll also show how Planful for Marketing reports can help Marketing and Finance work together to anticipate under and over-performance in critical pipeline and lead metrics for segments, regions, product lines, and more. Finally, he’ll share tips for using LTV/CAC data to build a better and more granular marketing plan.

About the speaker

Alex Kiritsy

Director of Delivery Services PFM, Planful

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