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Learn how to drive operational marketing excellence and help the entire business achieve peak financial performance.

Chicago, ILMarriott Marquis Chicago

May 10-12

Maximize your marketing potential.

Bridge the Gap Between Tactical and Strategic Marketing

Attend Focused Marketing Workshops

Learn best practices for building, executing, measuring, and leading your teams to operational marketing excellence.

See a Clear Path To Operational Marketing Excellence

Go hands-on with our proven step-by-step approach for building customized marketing plans and budgets.

Get Best Practices for Accurate Marketing ROI

Learn how to accurately measure marketing ROI and use it to move forward with confidence.

Schedule a Marketing Plan Review Session (limited availability)

Sign up for a personalized 1:1 session with Scott Todaro to review your marketing plan for Operational Marketing Excellence.

Live Networking Opportunities With the Planful Community

Enhance your professional development, participate in sessions and workshops, connect with other marketing attendees, and experience the energy and excitement of the live Planful community!

Experience Unparalleled Marketing Insights

“The best 90 minutes I've spent all year.” “Great value for every marketer.” “Truly exceptional.”

Attendees arrive in Chicago by 1pm CTWorkshop: How to Build an Operational Marketing PlanWorkshop: How to Manage Your Budget & Measure ROIWelcome Reception Marketing Networking Dinner

Planful General SessionPlanful for Marketing Roadmap SessionHow CMOs and CFOs Can Team Up To Drive Business SuccessLunch & NetworkingWorkshop: How to Execute Your Operational Marketing PlanWorkshop: How to Lead an Operational Marketing TeamBest Practices for Integrating your Marketing PlanPerform23 Party at Vu Rooftop Bar

Detailed Agenda

Marketing Track Agenda

Detailed Agenda Detailed Agenda

Register Today for Perform23

Don’t miss the year’s biggest event for bringing finance, accounting, marketing, HR, and other professionals together—because financial performance management is a team sport. Get a discounted pass to the in-person experience if you register now. Just use the promo code: PERFORMMARKETING to save $500.