Today, there are numerous metrics used to track the marketing performance of activities and channels but nothing to assess the operational effectiveness of the plan and budget. The Operational Marketing Index (OMI) gives you a score for your marketing plan and budget.
The Planful OMI asks a series of questions to provide a benchmark on your approach to building and managing a plan and allocating and tracking your budget.
After completion, you will get a score for your marketing plan and budget, as well as an overall OMI score.
A detailed report of your score and best practices for improvement is downloadable from the results page.
Plannuh was acquired by Planful in late 2022, and is now Planful.com