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Marketing Plan Builder

Below is the Marketing Plan Framework (MPF), an online marketing plan builder that provides a comprehensive guide to help you build your marketing plan. It contains all the fundamental plan elements, definitions for a better understanding of the elements, and examples to help stimulate strategies, campaigns, and ideas.

Marketing Plan Builder

Get Started Generating Plans Online

Use this online plan generator to build marketing plans, with the ability to export and download the plan you create. Whether you build your plan later, start but don’t finish, or complete the Marketing Plan Framework below, click the “Download Plan Presentation” button to get editable PowerPoint slides containing your answers, the framework, and best practices to take with you.

Score My Marketing Plan

Situation Analysis

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Market Research & Analysis

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Company Goals

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Marketing Goals

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Marketing Strategies

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Target Audience (including segmentation and need)

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Positioning and Messaging

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Product and Services Direction and Definition

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Pricing and Packaging

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Competitive Analysis

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Sales Channel Strategy

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset

Sales Support

Use learnings from the previous year and take inventory of your company’s status in the market. Look at historical data for performance and conduct a SWOT analysis for a qualitative view of where you’re at.

Examples:

  • SWOT analysis
  • Sales numbers
  • Lead gen numbers
  • Win/loss analysis
  • Marketing team skillset