Veritone’s marketing team recognized the urgent need for a reliable system that would provide transparency and accuracy in tracking their marketing spend and enable them to make data-driven decisions. It became evident that the marketing team needed more than what the finance and accounting teams could provide. Thus, their journey to find a suitable solution began.
Their existing budget reporting process involved multiple spreadsheets managed by the finance and accounting teams, resulting in inaccuracies and time-consuming efforts to identify human errors buried in formulas. Jerry Ganguzza, Manager of Corporate Events at Veritone, dedicated countless hours to dissecting these reports, which took time and focus away from allocating marketing funds efficiently. This led to unutilized budgets and a lack of visibility into the ROI of various product line marketing campaigns, including advertisements and various corporate expenses.
Jerry, aware of the complexities involved in managing various promotional ad campaigns for distinct product lines, understood that these efforts demanded different timeframes and funding levels.
During the initial exploration phase, Jerry experienced a live demonstration of Planful’s marketing solution. This showcase