Where To See Planful for Marketing at the Forrester B2B Summit

Where To See Planful for Marketing at the Forrester B2B Summit

Forrester’s B2B Summit North America is in Austin, Texas, on June 5-7. This event is about growth, even in today’s shifting market, and caters to sales, marketing, and product leaders focused on customer value.​ Thousands of attendees are anticipated for this event, making it one of the biggest of the year.

We’re excited to be on stage with Planful for Marketing customer Viral Nation, and we’re also leading a dedicated session offering guidance on achieving operational marketing excellence. If you plan to be in Austin, here’s where you can find us.

Tuesday: Building an Agile, ROI-driven, CFO-friendly Marketing Budget

We’re hosting a “breakfast boardroom” session with Scott Leatherman, CMO at Viral Nation, to explain how the modern marketing and technology company optimized its marketing planning and budgeting using Planful for Marketing.

Scott will be joined by Rowan Tonkin, Planful CMO, to discuss why Finance and Marketing must work collaboratively to create a growth-oriented strategy, especially during volatile times. Scott has successfully bridged the gaps between marketing and the Office of the CFO at Viral Nation, and he’ll offer tips on positioning marketing ROI as a catalyst of corporate growth.

This breakfast session starts at 8:30 am CDT on Tuesday, June 6. Learn more here.

Wednesday: Achieve Operational Marketing Excellence

Scott Todaro, Planful’s VP, Planful for Marketing, is a consummate marketing authority. He’s the former CMO and co-founder at Plannuh, co-author of The Next CMO, and has three decades of marketing experience.

Scott will lead a session on operational marketing excellence, helping attendees understand how to build, execute, and measure marketing plans for unprecedented visibility, collaboration, and decision-making. The session will also explain how to calculate your marketing ROI and optimize your budget to impress the CEO.

This “marketplace break” session begins at 10:30 am CDT on Wednesday, June 7. Learn more here.

And, There’s More

While you’re at Forrester’s B2B Summit North America in Austin, be sure to stop by Planful’s booth #928 for a chance to win a drone or Bose headphones. 

Watch, too, for groundbreaking product news we’ll be announcing at the Summit. If you’re in marketing, it will fundamentally change how you operate.

Marketing Performance ManagementPlanful for Marketing

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