To help you think through your campaign in its entirety, you can use our comprehensive marketing campaign template. Marketing teams can strategize, execute, and manage marketing campaigns with this template.
A marketing campaign is defined as an organized plan to promote a specific message and reach a goal. Using a template for a marketing campaign can help manage and execute a campaign.
Our template is designed to provide a framework and launch plan for campaigns. Below, we list the fields included in the marketing campaign template and how to fill out each field. The template includes 17 fields in total to fill out.
When using this marketing campaign template, not all of these fields need to be filled out for every campaign you do, but if you are running large-scale integrated campaigns, this framework should help you pull in all the detail.
Ready to get started? Below is our marketing campaign template that can be used for your next campaign. Be sure to be descriptive and detailed when filling out the fields listed on the template:
Want to see our ultimate marketing campaign template used in action? Below is an example of the marketing campaign template filled out with a Planful campaign for a product launch. Notice the level of detail that is filled out for each field of the campaign template.
As you can see in the example above, the marketing campaign template includes the level of detail needed for each field to help carry out your campaign. It includes top-level items such as goals, and campaign messaging. It also covers all marketing channels, including email, public relations, social media advertising, and content marketing.
By using the marketing campaign template, your marketing team will have everything you need to move forward to create successful campaigns. This includes everything from the campaign timeline, to marketing and PR activities, strategies, and more.
With all of the details of a marketing campaign in one place, everyone involved in managing and executing the campaign can refer to the filled-out template and get the details of the plan and strategy.
To learn more about campaign management, check out our “marketing campaign management” blog.
Please let us know how you like using the marketing campaign template – we look forward to hearing from you! And learn more about Planful’s new marketing plan builder to easily build marketing plans online.
Scott Todaro is currently the CMO of Planful, an AI-based marketing planning software. Scott has been with the company from the beginning as an advisor. With 27 years in marketing management positions chasing the dream, Scott has been lucky enough to work at several successful companies that used marketing the right way. Scott holds two degrees in marketing and taught marketing strategy as an adjunct professor at the University of Massachusetts. You can follow him on LinkedIn and Twitter.
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Plannuh was acquired by Planful in late 2022, and is now Planful.com