+300 reviewsEnhance Your Marketing Budget With Greater Control and Precision
Empower your marketing team to allocate, track, and optimize budgets with real-time visibility. Planful takes you out of manual processes for improved clarity and speed.
Optimize Your Marketing Spend for Maximum Impact
Planful’s marketing budget management solution gives marketing leaders purpose-built capabilities to manage complex budgets, make informed decisions, and drive better results. Ensure you realize the full potential of every marketing dollar, every campaign is on track, and your team has the visibility they need to succeed.
Build Better Budgets
Create plans, apply budgets, and target the right metrics.
Measure What Matters
Tightly manage expenses as campaigns progress and teams collaborate for greater success.
Enhance and Adjust
Monitor performance against plans and budgets to keep campaigns performing well.
Continuously Improve
Reach for new goals by adjusting the campaign mix and quickly reallocating budget.
Allocate Budgets With Ease
Break your top-level marketing budget into manageable segments, and allocate funds across business units and initiatives with just a few clicks. Gain visibility into budget distributions and make adjustments on the fly.
Track Spending in Real-Time
Stay on top of your budget with real-time expense tracking. See variances between budgeted amounts and actual spend to get the insights required to course-correct at any time.
Compare Projections and Actuals
Use baseline snapshots to compare budget projections with actuals across different time periods. Identify trends, adjust strategies, and ensure your marketing budget always aligns with your goals.
Get Started With Marketing Budget Management
Learn how Planful gives you greater control and precision in marketing budget management.
Get Started with Planful
- How much time will you save?
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- How will your finance team evolve?
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- Where will technology support you?
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