Marketing campaign expense management

Marketing carries the most discretionary budget and often has the least visibility into where it’s actually going. Planful gives marketing and finance a shared view of campaign spend in real time. When actuals come in, they flow into the model automatically. Everyone sees the same numbers.

What you can do with Planful

Track spend against budget by campaign

See actual spend versus budget for every campaign as it happens. Planful pulls in actuals as costs are incurred so marketing knows exactly where each campaign stands without waiting for a finance reconciliation.

Match purchase orders and invoices to campaigns

Eliminate manual expense matching. Planful integrates with your PO systems so costs are tied to the campaigns they belong to as soon as they're raised or approved.

Spread costs across the period they cover

Amortize campaign spend across the weeks or months a campaign runs. Finance gets accurate period-level costs. Marketing sees a clean view of what's been committed versus what's been recognized.

Report on actuals by campaign, channel, or quarter

Slice spend data any way; by channel, region, campaign type, or time period. Reports pull from the same governed data so every view is consistent.

Why teams love it

See where every campaign stands, right now

Marketing teams managing multiple campaigns often find out they’re over budget after the fact, when invoices land and finance reconciles. Planful tracks actual spend as costs are incurred and surfaces it against each campaign’s budget in real time. Marketing can see where they stand and adjust before the quarter is done.

Every cost is tied to the right campaign

When POs and invoices arrive disconnected from the campaigns that generated them, someone has to match them manually. Planful’s PO system integration ties costs to campaigns automatically as they’re raised and approved. Finance gets accurate actuals. Marketing stops chasing receipts.

Costs always land in the right period

A campaign that runs across three months shouldn’t hit the books entirely in month one. Planful amortizes campaign costs across the period they cover, so monthly actuals reflect what the business actually spent in that period. Finance gets cleaner period reporting. Marketing gets a more accurate budget picture.

Get started with campaign expense management

See how Planful helps you navigate campaign expenses easily, quickly, and from a single source of truth.