Survey Collection of the Operational Marketing Index
In this report our focus is on benchmarking how your team operates, and whether it is implementing best practices that are most likely to yield successful outcomes. To do this, we created the Operational Marketing Index (OMI). The OMI is a survey that contains a distillation of key best practices of high performing marketing teams. If you carry out these best practices, you are more likely to achieve successful marketing outcomes than if you don’t.
Plannuh was acquired by Planful in late 2022, and is now Planful.com