Marketing eBook

How to Optimize Operational Marketing with Agility in Uncertain Times

Building an adaptable playbook that adjusts to face any obstacles.



Event date4/2/23

When situations shift, so must marketing strategies and tactics. But if you’re relying on a plan developed months or quarters ago, you might be caught flat-footed.

In this ebook, you’ll learn how to rapidly adapt your marketing plan to better contribute to organizational goals while delivering peak marketing performance.

You’ll also explore:

  • How to revalidate your marketing assumptions in the face of new realities
  • Tips to optimize your marketing plan at the strategic and campaign levels
  • How to evaluate scenarios to gain an edge against fast-changing circumstances

Download this ebook to turn your static, rigid marketing plan into an agile playbook that can adjust to whatever the market throws at you.

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