Planful Powers European Expansion With Regional Hires, New Customers, and UK User Conference

SAN FRANCISCO, Calif., April 24, 2025 – Planful Inc., the pioneer of financial performance management cloud software, is accelerating its momentum across Europe with a rapidly growing customer base, new regional leaders and employees, an expanding partner network, and the debut of its Perform user conference in Europe. These developments, along with continued global demand and workforce investments, fueled the company’s strong growth through 2024 and into the first quarter of 2025.

Over the past year, Planful’s EMEA workforce grew by over 50% as operations were expanded in Germany, the UK, and Northern Europe. Planful appointed industry veterans Christoph Papenfuss as Regional Vice President, DACH, and Alice Allegrini as Regional Vice President, UK & Ireland. Each leader brings deep domain experience and will continue to expand Planful’s presence in their respective regions.

Planful’s customer base continues to expand across Europe, with especially strong momentum in Germany, where adoption has surged. German customers such as sennder, Statista, ESL Gaming, and TMD Friction Services GmbH are among many streamlining their financial processes with Planful. They join a growing community of leading EMEA-based organizations already using the platform, including Grafton Plc, Gousto, Thule Inc., Wise, P&O Ferries, and Viking Cruises. In parallel, Planful’s global partner network grew by 30% in 2024, with notable new additions in Europe such as Munich-based pmOne—Planful’s first implementation partner in the DACH region and a Silver sponsor of Perform25 London.

Collective Ace, a rapidly expanding gaming group based in Berlin, Germany, became a Planful customer in 2025. It operates in 15 countries, delivering over 300 gaming projects to over 100 clients. Ralph Oellerich, the company’s Head of Finance, stated: “As Collective Ace grows across regions and studios, we needed a finance platform that could scale with us. Planful gives us the automation, flexibility, and visibility to manage complexity today while preparing for what’s next. It’s a solution that grows with our business.”

Andy Bottrill, Planful SVP, EMEA, said, “The strong demand that we are seeing across the whole EMEA region for Planful solutions bears out these challenges that organizations are facing, from navigating complex regulations, trade relations changes, and multi-currency operations to meeting ESG requirements and collaborating across decentralized teams. Our experienced leaders bring deep regional expertise, and ensure that Planful is well-positioned to support these needs with speed, agility, and precision.”

Planful’s Perform25 conference lands in London on June 4–5, bringing together professionals across finance, accounting, marketing, and HR under the theme “You, Elevated.” Attendees will gain insights into innovative approaches to financial performance management, with sessions featuring leaders from organizations like Wise, Lyre’s Spirits Co, and GenCFO. The event also offers hands-on product training led by Planful experts and opportunities to connect with industry peers, thought leaders, and practitioners, all in an energizing, collaborative environment.

Learn more and register for Planful Perform25, in Miami from May 12 – 15, and London from June 4 – 5.

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Zappos rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.

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