When Marketing runs over 20 brands across differing fiscal years and distinct budgets, scale and complexity collide to put Finance in the planning hot seat. True Alliance met that challenge head-on when Finance empowered Marketing with structured planning for more visibility, collaboration, and scalability for both teams. Join Noel David, COO of True Alliances, to learn how Planful bridges the gap between Marketing and Finance to filter out misunderstandings and discrepancies. You’ll also learn how the company uses Planful to consolidate reports across entities and deliver self-service analytics so tech-savvy finance and marketing talent take charge of their data needs for faster, smarter decisions.