For top-performing companies, financial performance management isn’t just about crunching numbers; it’s about getting the right insights to the right people so they can act quickly and confidently. The Lead Group, a performance-based online marketing company, took that thinking even further to close the last-mile gap between data and decisions. In this session, The Lead Group, along with Bakerfield Solutions, explains how it uses Planful to transform raw data into clear, actionable, KPI-driven insights that drive strategic decision-making. You’ll also learn how to identify the right metrics and evaluation frequencies, tips for creating a scalable, self-sufficient finance function, and how dashboards can provide fresh perspectives on budgeting and spending decisions—all without spreadsheets!