Implementing Planful is just the beginning — sustaining and growing its impact takes real ownership. In this session, Paul Farrar shares how Ubiquity turned their implementation into a long-term success by investing in internal expertise and aligning cross-functional teams around the tool. You’ll hear how Planful unlocked financial visibility, helped drive smarter decision-making, and became a deeply embedded part of Ubiquity’s FP&A process. Whether you’re expanding your use of Planful or focused on getting more value from what you’ve already built, this session offers hard-earned lessons and practical ideas you can apply right away.