When did you know you needed a new approach to planning, budgeting, reporting, and every other finance and accounting process you ran on manual effort and frustrating spreadsheets? I know that moment. But, even for a CFO, it wasn’t as simple as saying, “I want it.” Join me as I go beyond the typical customer story to explain how I knew we needed something better, why we selected Planful, and the business justification we used to get buy-in from our C-suite, board, and non-finance stakeholders across the business.