TMD Friction Chooses Planful for More Effective Marketing Planning With Much Less Effort

 

 

Up to 50% less

Manual budgeting effort

More time

To focus on marketing

35 cost centers

Where budgets are now spent efficiently

TMD Friction manufactures premium brake friction products for the world’s biggest automotive brands for both original equipment and the aftermarket. Headquartered in Leverkusen, Germany, the company has over 20 facilities across four continents. That vast presence challenged marketing planning and budgeting across regions and subregions as frustrations mounted with its legacy solution. So, TMD Friction chose Planful to modernize, standardize, and improve its marketing performance management efforts.

 

Challenge: Data was untrustworthy, users criticized lack of user-friendliness

Digital transformation drove TMD Friction to update processes, improve business ROI, and replace its existing system. When it was time to look at the tools used for sales and marketing, it was clear that its legacy system had to go.

“Our marketing expense management system looked like something from the 1990s,” recalled Alexandru Nechifor, digital transformation leader at TMD Friction. “It was difficult to work with; it didn’t have automation, and we had to match expenses against categories manually.”

Marketing leaders struggled to get real-time visibility into how their advertising and promotion budgets were being spent. This often led to delays in reporting, making it harder for leade