Successful marketers can effectively communicate the value marketing adds to the overall business. But, it’s a difficult, time-consuming, and confusing task to convert marketing metrics into financial terms the broader business can easily understand. In this ebook, you’ll learn how to articulate marketing value in the language of business.

You’ll also explore:

• Why it is important to measure marketing effort at the campaign level and by choosing quantifiable metrics to track
• Where your marketing funnel can be used to better measure and improve conversion rate accuracy
• How to determine a realistic average lifetime value (LTV) of a customer by collaborating with Finance

Download this ebook to build a more goals-based marketing function so you never lose sight of your objectives.