Marketing frequently measures what they can instead of what they should. But, a marketing ROI that inspires confidence requires that marketing performance be translated into terms the c-suite can easily consume.

In this ebook, you’ll learn how to measure and report on marketing performance in business terms, using familiar financial concepts and a new formula to measure marketing ROI, as well as tips for tailoring marketing ROI for your business.

You’ll also explore:

• The high-level challenges of accurately measuring marketing ROI
• How you can connect typical marketing metrics to marketing ROI
• How to baseline and benchmark your marketing performance

Download this ebook to start positioning marketing performance in the financial terms the rest of the business can easily understand.