Marketing funnels are table stakes for good marketers. But, building a funnel that accurately reflects marketing performance and keeps you on the right track takes effort. In this ebook, you’ll learn the importance of continuously measuring marketing results against funnel metrics to achieve marketing and financial goals.

You’ll also explore:

• Tips, tricks, and examples for defining a marketing funnel that reflects marketing effort and revenue contribution
• How to justify the budget necessary to attain marketing and revenue goals by working with your CFO and finance teams
• How to accurately calculate Marketing’s contribution to important financial performance metrics such as revenue, lifetime value (LTV), and profit

Download this ebook to build a more goals-based marketing function so you never lose sight of your objectives.