Explore Solution Hub - our brand new library of pre-built solutions and interactive tours

Learn More →

Chart a Clear Path to Victory with Better Marketing Planning

Easily build, execute, and measure agile, and strategic marketing plans that integrate your goals, campaigns, budgets, and performance metrics for better visibility and decision making. Prove and improve the business value of your marketing by tracking ROI on every marketing effort.


Can’t get above the tactical to focus on goals?

Tied to rigid planning tools not built for marketing?

Frustrated with budget surprises?

How Planful Helps You With Strategic Marketing Planning

Use a purpose-built marketing planning solution for building, executing, and measuring comprehensive plans.

CMOs, Marketing Ops, and Demand Gen Directors now have collaborative marketing planning tools to ensure goal achievement.

Validate the business value of your marketing efforts by tracking the performance by cost per outcome, ROI, and LTV.

“Working with [Planful] has been awesome! It is easy to set up and my teams found it simple to use.”

Mark GeremiaVP Marketing at Nuance

Focus Your Marketing Planning to Achieve Goals

Apply goals to all your marketing so you can track your progress toward achieving key metrics. Whether the goals are qualitative (rolling out a new brand) or quantitative (revenue), assign goals to campaigns, activities, and budgets for measuring and tracking ROI. Even create custom goals to best fit your unique marketing strategy plan.

Learn moreright arrow

Highly Customizable Marketing Campaign Planning

Get the flexibility to build campaigns the way you like. Marketing campaign management can be complex with integrated, cross-functional, global, multi-vehicle campaigns or as simple as sending out an email. Easily house and manage the strategic elements of your marketing campaign including goals, target audience, messaging, content, budget, expenses, and metrics.

Learn moreright arrow

Best Practice Project and Content Management

For keeping the team on track, get project management capabilities that include both a timeline view of all your campaigns and a task list of activities, date, owner, and status. Content management tools that make work more manageable; store all your documents, images in one place for easy cataloging and access.

Learn moreright arrow

Track Your Budget for Every Planned Activity

Tightly coupled with your planned goals, campaigns, and activities, get best-in-class visibility into your marketing budgeting, spend performance and the true ROI of your efforts. For simplicity and accuracy, all expenses roll up for a consolidated view of your spend on campaigns or for achieving the goals set in your strategic marketing plan.

See Planful in Actionright arrow

Annual Marketing Planning

Build detailed plans and budgets to reach your strategic marketing goals.

Get Started with Planful

  • LinkedIn
    How much time will you save?
  • LinkedIn
    How will your finance team evolve?
  • LinkedIn
    Where will technology support you?