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How We’re Harnessing the Power of the CMO-CFO Relationship | Planful

Description

Marketing and Finance speak different languages and rarely mix — except every month. Since you must work so closely together, why not be best buddies? Watch Planful’s CFO and CMO together on stage as they explore the current spend management challenges facing marketers and how CMO-CFO collaboration helps you get ahead of them. They’ll also share why Planful added a marketing planning product to the suite, why marketing teams need better spend management capabilities, and how Planful uses our marketing solution internally to maximize budget utilization.

About the speakers

Annette Dehler

SVP, Corporate & Product Marketing at Planful

Dan Fletcher

CFO at Planful

Rowan Tonkin

CMO at Planful

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