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Getting Finance and Marketing on the Same Page… and Platform | Planful


Are you tired of the grueling month-end accrual process? Finance grinds out marketing forecasts based on GL and vendor breakouts, but Marketing wants to focus on campaigns and channels. How do you get Finance and Marketing to speak the same language? Planful for Marketing is the way! Join us to learn how both teams benefit from Planful for Marketing’s collaboration across month-end processes, cost allocations, PO management, rolling forecasts, and more. You’ll discover why having Marketing and Finance on the same platform allows both teams to be more productive, have better conversations, and increase marketing ROI.

About the speakers

Adam Leash

Sr. Financial Analyst, Planful

Alex Kiritsy

Director of Delivery Services PFM, Planful

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